Own Your Pipeline.
Qualify Before the CRM.
Build form templates in your dashboard, embed them on any page, and run capture, protection, and qualification on infrastructure you control. Every submission hits your database first. Only the leads you qualify reach the tools you already pay for.
Build form templates in the dashboard. Embed them on any page.
That is the core workflow: create a template, copy the embed snippet, drop it into your site. Everything else (storage, spam blocking, routing, inbox) wraps that embed.
Visual Form Builder
Multiple templates. One dashboard.
Add fields, set what is required, and manage confirmations and mail defaults from one visual editor. Run separate templates for contact, quotes, support, and more without rebuilding from scratch each time.
Drop-In Embed
Drop forms into any page you already run.
Copy the embed snippet from your template settings and paste it into your site. The form renders as part of your page, not inside an iframe, so it keeps your design, your fonts, and your brand.
Custom Field Library
Define once. Reuse on every template.
Save your common field types once and reuse them on every template. Your team stays consistent across sites, clients, and campaigns without retyping the same options.
Placement Tracking
Same template. Different pages.
Use the same template on your homepage, sidebar, and landing pages. Tag each placement so you know which spot drove the lead without maintaining separate forms.
Your database holds the lead before email or webhooks can fail.
Database-First Pipeline
Saved before anything else can fail.
Every submission lands in your database before staff email or integrations run. If an automation hiccups or mail stalls, the lead is still waiting for you.
Invisible Shield
Bots blocked. Humans untouched.
Bots are filtered with silent behavioral checks. Real visitors never see a CAPTCHA puzzle on the way to your offer.
Route to the right inbox. Push only what you have already qualified.
Route staff notifications by what the visitor chose, which page they were on, or when your team updates a lead.
Department Routing
Support goes to support. Sales goes to sales.
Send support requests to support and sales inquiries to sales. Map dropdown choices to the right people with a fallback when something does not match.
Multi-Email Forward
One form, many inboxes.
Perfect for directories and listings: one form on many pages, each notification to the listing owner instead of a shared inbox. Every submission still lands in your Pre-CRM Inbox. Owner emails stay off the public page.
Event-Driven Webhooks
Connect the stack you already run.
Push leads through n8n, Make, or Zapier into HubSpot, Pipedrive, Slack, or the tools you already run. Fire on a new submission or when your team changes a status. You choose the destinations and the moments that matter.
Hub & Spoke
One hub. Unlimited satellite sites.
Run the full dashboard on your main domain. Drop WCKD Forms Lite on every other site and subdomain you own. All of them securely post to one central Pre-CRM Inbox.
Visitor Auto-Reply
Confirm instantly. Stay on brand.
Send a branded confirmation the moment someone submits. Personalize the message and optionally include a copy of what they sent so they know you received it.
Decide what earns a CRM seat before you pay for one.
Pre-CRM Inbox
Search. Status. Qualify. Then push.
Review every submission in one dashboard. Tag, sort, and qualify before anything hits your CRM. Junk stays out of expensive seats until your team is ready.
Performance Analytics
See which placements and statuses trend up.
See how submissions trend over time. Compare date ranges, forms, and statuses to learn which pages and placements are pulling their weight.
Team Access
Unlimited users. No per-seat invoice.
Invite your whole team without a per-seat bill. Give marketing read access while you keep full control of forms and settings.
In-App Updates
Patch the core. Keep your config.
Check for updates from the dashboard and apply them in one step. Your forms, settings, and data stay intact through every upgrade.
Install the Lead Engine you own.
$499 CAD lifetime licence. Twelve months of updates included. Unlimited sites you own or manage. Unlimited users.